Ergebnisse

Posts Tagged ‘marketing’

Funny job descriptions turn up these day – have you ever heard of a “blog relations consultant”? I sure did today, and I can’t say it was an enjoyable encounter. Just know this: unloading your backlink-ridden postings upon a popular blog is not called a “content partnership”. I would call it backlink scraping, but that sounds a lot more unfriendly, doesn’t it? Read the rest of this entry »

Last week, Guy Kawasaki visited Vienna to give a keynote lecture about innovation and the art of the start. I was the lucky blogger who got the chance to interview Guy – and I enjoyed the interview a lot. Guy has always been a major influence for me, his ideas have inspired me for years. We talked about his impressive biography, his Twitter strategy (Guy has more than 160k Followers) and his current project Alltop.com. The complete interview is 33 minutes long – I split it into five topical parts for your viewing pleasure. I also edited a full version, so if you prefer to watch one clip, navigate to the end of this posting. Read the rest of this entry »

This weekly round-up comes with a built-in 24 hours of delay, as the author was extremely busy during the last weekend launching the Austrian Internet Council [site in German]. This was an amazing proof of the power of social media: within the short time span of 5 days we our project was the cover story on ORF FutureZone, Austria’s biggest Tech News site. Crowdsourcing is great, but it can be quite time-consuming, especially when there’s a lot of interest and involvement. So, without any further ado, let’s jump right into this week’s hot social media topics! Read the rest of this entry »

Yesterday I talked about some twitter marketing ideas at digitalks. In my presentation I referred to the page howtousetwitterformarketingandpr.com. All it shows is a big fat “Don’t” and I highly doubted this thesis. Luckily my namesake Richard Pyrker aka @cycus has done a fantastic pundit-kitchen-digitalks-xsara-photoshop mash-up:

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How you’re doing? I hope you had a great start into the new year, and believe me: 2k9 is gonna be a wicked year for web 2.0 folks, and I mean “wicked” in the good, old-school jungle way. I do have the impression that the European commercial community is just waking up, and I’m seriously looking forward to bigger budgets being spent on web 2.0 advertising as this will boost the whole scene. My personal 1st of January had a very nice surprise in stall for me: datadirt received a Pagerank update and is now proudly sporting a 5. Read the rest of this entry »

This week, Swedish Start-up Company Twingly launched its very own top-blog lists in twelve different languages. Their blog search is delivering really good results, so it seems that the near future might look rather bleak for Technorati – and the best part is that my main blog datenschmutz ranks #44 in the German-language list! Read the rest of this entry »

The last election parties have ended by now, the USA are looking forward to a new era of fairness and social improvement. Will the new president be able to live up to his promises in times of an economic crisis? Looks like Barrack Obama has got to deal with a difficult situation, as the crisis is now spreading from the finance sector to old economy and car manufacturers start facing serious troubles. Of course advertising budgets will be cut, which will eventually lead to more and more online-money being spent for performance based marketing. A rather bleak scenario for traditional advertiser, but definitely not the worst news for affiliates. Read the rest of this entry »

Dan posted an amazing video (and redesigned his blog): it brilliantly illustrates the little differences between marketing (the guys who talk crap all the day) and sys-admins (the guys who play computer games during their work hours all day). It’s a clash of civilizations: and we all know which one is gonna make it, right? Read the rest of this entry »