Blogcatalog premium features rule supremely

…over any other blog catalogue. These guys offer very good value for very little money, considering the popularity of the site. Some of my blogs have been listed for quite a while now, and I like the looks and usability of my blog catalogue profile page. Instead of trying to spam as many irrelevant directories as possible, bloggers are much better off concentrating on a handful of important dirs, and bc is definitely one of them.

Today I became a “supporter”: for 6$ a month bc offers a pretty impressive range of feats: supports receive a special profile icon, geta beta access to all new features and surf a completely ad-free site. Any freeware adblocker can do that as well, but not if you’re on a public computer.

I can almost hear your thoughts – nice, but why should I pay for this? Okay, here’s the two killer features: first of all, donors are able to integrate their other social media profiles and leverage their catalogue presence by doing so. Currently only twitter is supported, but Digg, Delicious, and others communities will follow in the near future. And finally, here’s the juicy part: bc offers increased visibility, or in their words:

As a premium member your blog will be prominently displayed on our homepage, helping you get the exposure your blog deserves!

There’s also a weekly snapshot update (a recurring task that bc should do for every users anyways, as it’s in their own interest) or you might wanna spend some more money: an additional business model enables users to rent sponsored category links, the prices vary depending on the demand, but start as low as 8$ per month. Recently, Jeremy did an interview with one of the bc founders on these listings and on their newly launched social search. The reason why the made their prices so cheap is that they hope to make a lot of people use the premium services – at least in my case that worked quite well. I think this longtail-business-model is a lot smarter than high-prize premium placements and it shows that a good longtail site (containing no pr0n) *can* indeed be monetized.


If donating some money for enhanced exposure in the bigges US blog catalogue (we’re talking pagerank 7 here) sound like a good deal to you, simple login and chose “donate” in the account-menu. No subscription fees, just chose the time span (starting form one month), pay via Paypal and you’re all set.

Interview with Scott Button: UnrulyMedia for ruling bloggers

unrulylogoUK-based ad network UnrulyMedia specializes in viral video seeding: bloggers get per-view payouts for including the videos on their site – and that’s revenue stream which easily triples Google AdSense, so it’s not a big surprise that dhe network is a huge success. Payout rates are very fair, the whole system is transparent. Instead of running after a quick buck, UM puts the focus on quality; most video campaigns are highly entertaining, in the past I posted some of them here on datadirt. I did and interview with Scott Button, CEO of UnrulyMedia: he answered all my questions about the future of viral marketing – this one is a must-read for anyone interested in viral seeding!

The interview is avaible on datenschmutz in German as well – thanks a lot to Vivian Wagner, campaign manager Germany, for translating this piece!

datadirt: When and with what intention did you found Unruly Media?

Scott: We founded Unruly Media in January 2006. We started out collating cool viral content from around the web and launched in September 2006, which uses a blog scanning engine to determine the videos that are being shared most rapidly in the blogosphere and who’s doing the sharing.

!: We branched out into video seeding in 2007 as it was an ideal way to monetize the Viral Video Chart site and the sheer scale of the demand soon encouraged us to open up this sort of viral advertising opportunity to other sites and blogs. We now have a network of over 3,000 publishers across Europe and North American who earn money showing the latest viral videos, movie and game trailers to their readers.

?: In your opinion, what will the future of Video-Seeding(Viral Marketing) look like?

Unruly AutoUnit-player

I think we’re going to stop thinking about this in niche and jargonized terms such as ‘video seeding’ and ‘viral’. As brands and agencies shoot more video for the web, we’re going to see a natural move away from the 30 second spots to longer form content (60-120 seconds) that’s got time to be more entertaining, more useful, and more engaging.

Blasting viewers with short, commercial, interruptive video messages is getting more expensive and less effective every year. It’s a no-brainer for brands to start making and commissioning content that their fans, customers and prospective customers will want to watch.

As we see things, we simply provide a marketplace that matches up high quality content with audiences who want to watch it. Sure, that includes ‘classic virals’ trading on humor or sex, but it also includes movie trailers, game trailers, infommercials, and lots of niche content for niche audiences.

?: What are common reactions from bloggers/webmasters who are part of your Unruly Network?

!: We get a lot of positive feedback. Sure, we would say that! But bloggers and webmasters genuinely love our model. They love getting paid to show good content to their readers rather than annoying ads. They love the fact that the viewers stay on their site. And they love the fact it earns them more money than AdSense and most other advertising programs they’d be eligible for.


?: In what way does the German market differ from the English or American market (in reference to blogger feedback, willingness to put paid videos on their website)

We’ve found the German market a little harder to enter than the English and American markets. This is our fault. Although we employ German nationals to scout for good German sites, our publisher network is entirely English-language and is denominated in US$. We understand that this is going to be bit off-putting to German bloggers and we do hope to localize our product in the future. That said, we’ve got some fantastic sites we work with in Germany and we’ve run several high profile campaigns there already.

?: In your opinion, what are the basics for a successful video campaign?

!: The content needs to score very highly on one of the key triggers of sex, humor, shock, originality, spectacle, inspiration or illumination. These are the reasons people pass content on. It then needs to be seeded in a high impact way to several hundred thousand people in the right target demographic. And finally, the content has to be made really easy to share, especially within social network environments, because this is where a lot of the dissemination takes place.

?: In what way and how will viral marketing change in the next 12 months and how will that influence the CPC?

!: Lots more content, Lots more noise. It’s going to get harder and harder to get cut through. I mean it’s pretty hard already, with over 300,000 videos a day being uploaded to video sharing sites, but you ain’t seen nothing yet.

vivianwagnerVivian Wagner, Campaign
Manager Deutschland

On the one hand, the increased demand from advertisers is going to put an upwards pressure on prices. I think there’s going to be more focus on targeting and site quality, too, which is also going to put upwards pressure on prices, at least for high quality sites reaching desirable audiences.

On the other hand, inventory around video content will keep increasing, and the video sharing sites are going to get better at opening this inventory up. So this may balance out the increase in demand. CPMs for pre-roll, for instance, are already eye-wateringly high and seem unsustainable when compared to the gross costs per thousand when buying TV. That said, one of the more interesting areas that I think none of us has figured out yet is the value of an engaged viewer. When we get someone to voluntarily watch a 2 minute film, that’s delivering significantly more value than a 30 second TV ad playing to a distracted, multi-tasking viewer or an empty room.

In addition, the market is going to become a lot more ethical, professional and transparent. We’re extremely pleased that the EU Directive on Unfair Commercial Practices has now been implemented in most member states. What this does is criminalize a bunch of marketing techniques that were already ineffective and unethical – fake comments, fake voting, non-disclosure, surreptitious product placement – thereby outlawing a wide range of clandestine and underhand guerrilla techniques that formerly passed as ‘viral marketing’. Instead, this places the emphasis back where it should be – on great content, on high volume, legitimate distribution routes, and on frictionless sharing tools that enable content to spread more rapidly among online communities.

Angry young computer

Not that young maybe… just watch out: in BBC’s new comedy show The wrong door lifeless things are not that lifeless:

This is a trailer for The Wrong Door, a daring new sketch show set in a parallel universe a fantastic world governed by the laws of comedy (not nature), where special effects seen in the movies and on TV are part of everyday life.

Ever heard of the Donkey Punch?

The message of this movie is pretty clear: when people party hard, accidents happen. So better don’t have fun or you might die. Or have to fight for your live. There’s no doubt that the “Donkey Punch”, starting in july, does have the potential to become the new teenage hype-core artefact.

Wanna know what the big fuzz is all about? Take a look at the trailer:

Calum Best’s Chastity Project

Fans of MTV’s series “Totally” know for sure, that Calum Best so far has never been spotted without the obligatory hot chick in his arm. But now he’s walking down the path of the Catholic priest, even if only for a limited period of time:

I, Calum Milan Best, do hereby declare that I shalt not: Indulge in impure thoughts, Touch the ‘Holy Groin’, Fornicate with double-D beauties, ‘Bash the Bishop’ or
Peruse top-shelf literature

No impure thoughts whatsoever? At least no intercourse, that’s for sure. But listen what Calum himself has to say about his 50 day non-sex period:

If you thought, think again!

Because it’s the Ax Men – and they have the most dangerous job in the world, nothing like the X-Men. And nothing like the fax men who drift away over endless excel tables. Yes, that’s right: chopping wood is a lot more dangerous than hammering away at your keyboard. You lose paragraphs, they lose limbs – that’s why the history channel is spreading this great promotion clip:

Read more

monochrom and the BLF take over Big G

Austrian art group monochrom recently joined forces with the BLF (Billboard Liberation Front). Their Target: the Google Campus. Their mission: to set up a critical installation called “the great firewall of China”. It’s art, so no one went to jail – the BLF knows the US law system like their vest pocket. What neither the monos nor the BLF knew though was that their action took place just on the day of a Google shareholder meeting – great coincidences still do occur in our wonder-less age! ‘njoy the vid: