Last week, Guy Kawasaki visited Vienna to give a keynote lecture about innovation and the art of the start. I was the lucky blogger who got the chance to interview Guy — and I enjoyed the interview a lot. Guy has always been a major influence for me, his ideas have inspired me for years. We talked about his impressive biography, his Twitter strategy (Guy has more than 160k Followers) and his current project Alltop.com. The complete interview is 33 minutes long — I split it into five topical parts for your viewing pleasure. I also edited a full version, so if you prefer to watch one clip, navigate to the end of this posting.
Part 1: Guy Kawasaki’s Bio and his e-mail inbox
His succesful career at Apple where he worked as a tech evangelist made Guy Kawasaki very famous. Few know though that he started his career in the jewelry business. In the first part of the interview, Guy talks about his biography and he explains how a web celebrity like him deals with tons of e-mails every day. Hint: purge everything that’s older than 3 weeks!
Part 2: Guy’s Twitter strategy
On Twitter, Guy has more than 160.000 followers. In the second part of the interview he explains his micro-blogging strategy in-depth. For Guy, Twitter is one of the best marketing channels, and he is putting a lot effort into offering lots of content to create a vivid environment for his marketing messages.
Part 3: Guy Kawasaki about Facebook, Social Traffic and Online Reputation Management
Guy told me that he honestly doesn’t understand Facebook — in his opinion, it’s a place to “pull” people as opposed to Twitter which acts as a “Push” media. In this part we talk about the benefits of social traffic and the two-sided coin called online reputation management: Don’t be afraid, use Facebook to create the image that helps your career!
Part 4: Guy Kawasaki about Alltop
Alltop.com currently is Guy’s main project: the RSS site aggregates the most popular feeds on nearly 2000 topics. The site is not meant to serve geeks, but appeals to the mainstream user — Guy explains the concept and also has got a few tricks to offer for power-users.
Part 5: Guy Kawasaki about blogging and entrepreneurship
In the last part of our talk Guy explains his thoughts about blogging and tells the true story of how he left apple and became an entrepreneur.
Full interview: Guy Kawasaki on the state of social media
This is the full cut — same content, but edited into one video. If you prefer to watch our whole talk in one video, just go with this clip:
What do you think?
Do you agree with Guy? What is your opinion about the future of Facebook and Twitter? Have you tried Alltop? I’m curious about your comments!